Reel
01
Executive summary
What mattered most across March to June.
This summary brings together the strongest verified outcomes, the clearest commercial opportunity, and the main priority moving forward, so the bigger picture is easy to read at a glance.
Biggest Win
Demand Volume
Dentalini generated 123 opportunities in its main pipeline across the reporting period.
That shows there is meaningful demand already coming through, with A$744K in visible lead value attached to the pipeline snapshot.
Strongest Performance Area
Paid Social
Facebook Ads was the dominant recorded source, contributing 104 of the 123 pipeline opportunities.
June Meta reporting then reinforced that paid social can still generate measurable enquiry activity when the offer and messaging are tightly aligned.
Main Opportunity
Progression
The clearest opportunity is helping more enquiries move beyond early-stage holding patterns.
115 opportunities were sitting in Follow Up, Contacted but no Response, Location Too Far, or Not Interested, while only one had reached Attended.
Primary Focus
Moving Forward
Lift Booking Rate.
The next gain is not just generating more demand, but helping more of the demand already coming through turn into booked care and clearer recorded outcomes.
02
What we learned this period
The clearest lessons from the March to June data.
These insights focus on what the available CRM and Meta data is genuinely telling us, so the review stays grounded, practical, and useful for decision-making.
Strongest ResultSource Mix
Facebook Ads drove the majority of recorded pipeline demand.
104 of the 123 opportunities were attributed to Facebook Ads in the March to June records, which makes paid social the clearest named acquisition source across this reporting period.
Best Performing ChannelMeta Ads
June Meta delivery was concentrated in one active implant and Invisalign campaign.
That campaign generated 25 lead actions and 22 custom conversions, giving a clear proof point that the paid social message was still producing measurable response in June.
Key LearningMessaging
Quote transparency was the strongest verified creative angle.
The "Different implant quote" ad accounted for 24 of the 25 lead actions and 21 of the 22 custom conversions, which shows that pricing clarity and planning reassurance are resonating most strongly.
Growth OpportunityQualification
Lead quality and qualification remain a major lever for improvement.
40 opportunities were marked Not Interested and another 25 were marked Location Too Far, which suggests there is room to sharpen audience fit and early filtering.
Strategic OpportunityConversion
The biggest commercial lift is likely to come from better follow-up and progression visibility.
23 opportunities sat in Contacted but no Response, 27 sat in Follow Up, and only one had reached Attended, so the clearest next gain is improving what happens after the first enquiry.
03
Creative delivered
Creative assets and landing pages supporting Dentalini.
This period included a strong mix of reels, graphics, and dedicated offer pages. Together, these assets help keep campaign messaging consistent while giving high-intent visitors a clearer path to enquire.
3A
Reels
Video assets included across the period.
3B
Graphics
Static assets supporting campaign visibility.
3C
Landing pages
Offer-led pages supporting different enquiry paths.
The landing-page mix gives Dentalini dedicated pathways for first-time patients, Invisalign enquiries, veneers interest, and implant demand, which helps match visitors more closely to the treatment they are already considering.
New patients
NPO
Landing page
New Patient Offer
Supports first-time enquiries with a dedicated offer-led path designed to make the first step feel simpler and easier to action.
Open New Patient PageLanding page
View link
Invisalign
IP
Landing page
Invisalign Page
Gives clear space to Invisalign demand so cosmetic straightening enquiries can land on a treatment-specific page instead of a broad homepage.
Open Invisalign PageLanding page
View link
Veneers
VP
Landing page
Veneers Page
Supports smile-makeover interest with a focused veneers path built for higher-consideration cosmetic enquiries.
Open Veneers PageImplants
DIP
Landing page
Dental Implants Page
Supports implant enquiries with a treatment-specific destination that aligns well with the strongest verified Meta message angle.
Open Implant PageLanding page
View link
04
Results
What the March to June numbers meant.
These results stay focused on the verified numbers available for the period: pipeline opportunities, visible lead value, stage distribution, source concentration, and the June Meta performance proof points.
123
Pipeline opportunities
A$744K
Visible lead value
104
Facebook Ads attributed
25
June Meta lead actions
22
June custom conversions
1
Reached attended stage
Pipeline stage infographic
This view makes the pipeline shape easier to understand at a glance. Most recorded opportunities are still sitting in early, stalled, or disqualified stages rather than progressing deeper into care.
123
Pipeline
opportunities
opportunities
Not Interested40 opportunities
32.5%
Follow Up27 opportunities
22.0%
Location Too Far25 opportunities
20.3%
Contacted but no Response23 opportunities
18.7%
No Show7 opportunities
5.7%
Attended1 opportunity
0.8%
What the numbers mean
The demand engine is active, but the commercial opportunity now sits in what happens after the enquiry rather than in top-of-funnel volume alone.
123Recorded opportunities show there is real demand already reaching the pipeline.
A$744KVisible lead value confirms the opportunity is commercially meaningful if more enquiries can be progressed well.
115Opportunities sat in Follow Up, Contacted but no Response, Location Too Far, or Not Interested, which highlights where the clearest operational lift now sits.
1Only one opportunity had reached Attended in the current pipeline view, so booking and progression remain the main areas to strengthen.
Opportunity creation across the period
This view shows how opportunity volume was distributed from March through June, with demand remaining relatively consistent across the four months.
123
March-June
opportunities
opportunities
March20 opportunities
16.3%
April34 opportunities
27.6%
May37 opportunities
30.1%
June32 opportunities
26.0%
Source concentration infographic
The March to June CRM records show Dentalini's opportunities were heavily concentrated into one named source, with the remainder sitting as smaller or unclear source entries.
104
Facebook Ads
attributed
attributed
Facebook Ads104 opportunities
84.6%
Other / unclear source entries19 opportunities
15.4%
05
Channel performance
What the available channels contributed.
This section focuses only on the channels and evidence that were available for this review, so the report stays clear, client-facing, and grounded in verified data.
Meta AdsJune Only
June Meta reporting showed one campaign doing the heavy lifting.
One active implant and Invisalign campaign generated all verified June Meta delivery in the June review. The campaign delivered 25 lead actions and 22 custom conversions on A$2,255.89 spend.
View details
- CampaignLead Gen Implants + Invisalign
- SpendA$2,255.89
- Reach12,657
- Impressions30,458
- Lead actions25
- Custom conversions22
- CTR2.58%
- CPCA$2.87
- CPMA$74.07
- Frequency2.41
Creative InsightImplants
Quote transparency and treatment-plan proof were the strongest verified message angles.
The best-performing ad, "Different implant quote", generated 24 lead actions and 21 custom conversions, while "2 treatment plans" contributed a smaller but still positive secondary result.
View details
- Best adDifferent implant quote
- Best ad spendA$1,995.28
- Best ad clicks391
- Best ad lead actions24
- Best ad custom conversions21
- Supporting ad2 treatment plans
- Supporting ad spendA$127.78
- Supporting ad lead actions1
CRM PipelineProgression
The CRM shows strong enquiry volume, but very limited recorded movement into later stages.
The pipeline held 123 opportunities, yet only one had reached Attended while most were still in Follow Up, Not Interested, Location Too Far, or no-response stages.
View details
- Pipeline opportunities123
- Not Interested40
- Follow Up27
- Location Too Far25
- Contacted but no Response23
- No Show7
- Attended1
Offer CoverageLanding Pages
Dentalini has dedicated offer paths for multiple high-intent enquiry types.
The landing-page mix covered new patients, Invisalign, veneers, and dental implants, which is helpful for matching visitors to a more relevant next step once they click through.
06
Wins & opportunities
The executive read on what stood out most.
Biggest WinDemand
123 opportunities show the market is responding.
Dentalini is attracting real enquiry activity, and the visible pipeline value confirms the commercial upside of improving progression from here.
Strongest Growth AreaPaid Social
Paid social remains the clearest growth engine in the March to June picture.
Facebook Ads dominated the CRM source mix, and June Meta performance confirmed that the right implant message can still pull meaningful enquiry volume.
Best Performing ChannelMeta Ads
June Meta delivery was led almost entirely by one winning campaign and one winning ad angle.
That makes the paid social message clearer to scale and refine, rather than spreading effort across too many unproven directions.
Biggest OpportunityBookings
Lift Booking Rate.
The best next gain is helping more enquiries move into booked and attended care, especially given how much of the pipeline is still sitting in early or stalled stages.
Area To WatchFit
Lead quality remains a watchpoint.
Not Interested and Location Too Far together accounted for 65 opportunities, which is too large a share to ignore when reviewing targeting and qualification.
Strategic InsightMessaging
Transparent implant messaging appears to be the clearest path to stronger-quality response.
The June Meta evidence suggests that clear quote comparison and treatment-plan reassurance are resonating more strongly than broader or softer creative angles.
07
Forward action plan
What we are doing moving forward, and why.
1
Lift booking conversion from existing demand.
What we are doing: Reviewing the enquiry path and follow-up rhythm so more opportunities can move beyond early holding stages and into booked care.
Why we are doing it: The current pipeline already has volume, but only one opportunity had reached Attended in the latest view.
Why we are doing it: The current pipeline already has volume, but only one opportunity had reached Attended in the latest view.
Expected outcome →A stronger conversion path from enquiry to booked appointment, with clearer movement through the pipeline.
2
Refine audience fit and early qualification.
What we are doing: Reviewing targeting and first-touch qualification to reduce avoidable low-fit demand, especially location-mismatch and low-intent enquiries.
Why we are doing it: 25 opportunities were marked Location Too Far and 40 were marked Not Interested, which indicates room to improve who is entering the funnel.
Why we are doing it: 25 opportunities were marked Location Too Far and 40 were marked Not Interested, which indicates room to improve who is entering the funnel.
Expected outcome →Better lead quality, less wasted follow-up effort, and a cleaner path to more commercially valuable enquiries.
3
Protect and extend the strongest implant message.
What we are doing: Using the June Meta learnings to keep building around the message angles that already proved they can generate action, especially quote transparency and treatment-plan clarity.
Why we are doing it: The best-performing implant creative accounted for the overwhelming majority of verified June Meta lead activity.
Why we are doing it: The best-performing implant creative accounted for the overwhelming majority of verified June Meta lead activity.
Expected outcome →More reliable enquiry generation from message angles that are already showing evidence of response.